Happier Employees Equal a Healthier Organization
Hospital study shows keeping employees engaged is good medicine
August 8, 2012, NAPERVILLE, IL – In a slowly-improving economy, the most important issue facing chief executives at companies today is continuous focus on profitable revenue growth. To achieve this, keeping employees engaged and satisfied should be an increasingly important C-suite strategy, according to a new research summary produced by the business thought leadership organization, The Forum: Business Results Through People.
The report, The Value of Achieving Organizational Health, is the third in a new series of targeted and concise research packages designed for C-suite executives. Researchers at Northwestern University and the University of Wisconsin discuss how creating engaged employees delivers a dual benefit of increasing both employee productivity and increased customer satisfaction. The report is based on an extensive study conducted at a major New York City hospital, which found that:
- Higher levels of patient satisfaction equal better patient experiences.
- Patients with higher levels of satisfaction are more likely to recommend the hospital to other potential patients. Word of mouth, more than any other source of marketing promotion, is a primary driver in patient care experience.
- Individual employee recognition was identified as a key contributor to employee satisfaction.
One of the study’s authors, Forum Academic Director Dr. Frank Mulhern of Northwestern University, said, “In the health care industry, as in other service-related businesses, having engaged, empowered, loyal employees can lead to increased retention, lower costs, enhanced reputation, and a profitable business picture.”
The research report contains several practical communication, feedback, and recognition ideas C-suite officers may use to improve their own business picture.
Click here to read the entire research summary.
About The Forum
The Forum: Business Results Through People, affiliated with Northwestern University, is an organization for thought leadership advocating that the most effective way business leaders create and sustain organizational values is through partnership with people.
Susan Peterson (630) 369-7780
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